International Fashion Buying Management

WheWhen planning new ranges, buyers perform a comparative shop. This means they go around similar stores to see what similar items other retailers are offering.

Students must complete a comparative shop for new high-street brand Bingo (made up brand). They are wanting to launch a new organic white t-shirt that is sustainably made and long lasting.

They need to check out who else is doing what in the market, the quality, composition of fabric and for how much.

This can easily be done by researching online.

We will provide you with a comparative shop table where you can compare other brands white t-shirt ranges and then work out your own prices, where it would be made and from what material.

Additional brownie points go to those who can identify various factories and where things are produced around the world to see who is the most ethical and sustainable.

What will be the outcome of the workshop?

When looking at your comparative shop table, you have started to understand what a customer is looking for when researching and introducing new brands.

The information you have created during the workshop can be presented and discussed when you come for an interview. We will look to see what your understanding and findings were when taking part in the workshop.

Interested in this workshop?